SATURDAY PM/SUNDAY AM, 3RD�UPDATE:��I’m still on vacation but the box office never rests, especially when 2012 delivers another hot weekend.�Sony Pictures�is in shock that its Screen Gems�sleeper Think Like A Man based on the 
bestselling book by TV/radio comedian Steve Harvey�and starring new comedy star Kevin Hart is North America’s�#1 movie. But also by its gross through Sunday�looking like double what execs predicted.�And Saturday’s number was up�+10% from Friday’s figure. The weekend total may finish as high as $33.3M.�And yet this�urban comedy — like it or not, that’s what the movie industry calls this genre — was playing in only 2,017 locations. It was aimed squarely at African-Americans ages 13 to 49 but then would up crossing over big-time with all audiences regardless of race and sex.�It earned an ‘A’ CinemaScore from audiences: ‘A+’ Males, ‘A’ Females, ‘A+’ under age 25, ‘A’ every other category. Big online ticket seller Fandango called this contest early when it reported that Think Like A Man was its top-selling movie grabbing a healthy 42% of Thursday?s sales. “The movie had a negative cost between $12M-$13M so we?re thrilled,” a Sony exec emails me. “Any weekend where you make back the negative cost in the first weekend is a good weekend in our books.” 
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