How Google Uses Long Tail Keywords

Essentially, the term "long tail" is used to refer to website searches of terms that have more that three words. Often, when a user has a particular search he would like to browse for, he would always go for a targeted search as opposed to a general one. Any website owner who would like to make use of one of the best marketing strategies should think of using long tail keywords. If you are not familiar with this term, you might be asking yourself, how does Google use long tail keywords?

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