?AVENGERS? SETS 2ND WEEKEND RECORD $104M ? Still #1 Phenom Nearing $1B Global; Anemic ?Dark Shadows? Creeping To $28.5M

SATURDAY PM, 7TH UPDATE: My sources say North American grosses are coming in exactly as expected. Marvel’s The Avengers from Disney is looking to�break $100M�in its second weekend for the first time in�movie history (beating Avatar‘s 75M). Saturday’s number�is about $44.5M after Friday’s was $29.1M for an estimated�weekend total of $104M. That’s down only 50% from its massive opening a week ago. The projected�domestic cume now is $374M for its first 10 days of release. The international figure is $555.2M so far. Disney still thinks $1B is possible worldwide through Sunday for Avengers which is playing in almost every movie territory. Yowza! Meanwhile there was no dramatic turnaround for Warner Bros’ Dark Shadows even though it went up a decent 12% from Friday’s $9.7M to Saturday’s $10.8M.�That�should yield only a disappointing $28.5M total for the weekend. No day-and-date international numbers yet. Top Ten below. SATURDAY AM, 6TH UPDATE:�How do you know your new movie is in trouble? When exhibitors want�your pic to share supersized screens with your holdover rival that’s a mega-hit. Oops.�Turns out Warner Bros felt it had no choice but to buckle under the theaters’ demands to extend Disney’s big screen run.�So Warner Bros’ �Dark Shadows is losing a morning show and an evening show to�Marvel’s The Avengers�every day from Friday�until May 25. Warner Bros insisted to me this will be revenue neutral because some ... Read More »

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